Behind the data, there are always people.

From being amazed by data's impact to leading the transformation.

My curiosity about data started early, and I quickly understood that a well-told number could change an entire conversation — and that most people feared their own data more than they trusted it. That contrast shaped my career.

Today, I lead Roche's Data Insights Network: a matrixed team of 23 people — Business Intelligence, Insight Partnering, and Data Stewardship — across LATAM.
My focus is repositioning the data function: from operational reporting to the strategic partnering that supports the C-suite and General Managers in their decisions.

Over 20 years I've led data transformation across more than 57 countries, integrating hundreds of sources into single sources of truth, and bringing generative and agentic AI into production even in regulated environments — including a multi-agent intelligence system (RAG) deployed across 8 countries over 121 regulatory and market sources.

I believe in warm technology: rigorous on the inside, human on the outside. AI shouldn't intimidate or replace; it should amplify the best in people and give us time back for what truly matters.

"Data doesn't change companies. People who understand their data, do."

Clarity over complexity

Complexity well explained empowers; complexity hidden intimidates. I always choose clarity.

People before technology

Even the best data architecture fails if no one trusts it. I design for the people who'll use it.

Learning in public

I share what I learn — wins and mistakes — because knowledge grows when it circulates.

Measurable impact

I don't care about pretty dashboards, only decisions that change. If it doesn't move a real needle, we rethink it.

Years in data, analytics & AI

Countries (EMEA & LATAM)

Professionals trained in data

Regional team I lead today

Multi-agent pharmaceutical intelligence system (RAG architecture) deployed over 121 regulatory and market sources, across 8 countries, with AI governance built in from the design.

Consolidated regional reporting into a single source of truth for 200+ users across 14 LATAM countries, standardizing 78% of regional KPIs.

Scalable analytics platforms across 57 countries: less reporting time, faster decisions, and more accurate forecasting, plus 300+ people trained in data literacy.

Education

PGP in Generative AI for Business — UT Austin (2025)
MBA — UNIR (2022)
MSc in Artificial Intelligence — VIU (2020)
MSc in Business Intelligence — EAE Business School (2013)
Systems Engineering — Universidad de Los Andes (2006)

Certifications

Chief AI Officer Executive Program — Collège de Paris (2026, in progress)
Certified Scrum Master (2018)
Data Science & Big Data Analytics — MIT (2017)
Certified Big Data Engineer/Architect — Arcitura (2016)