Data strategy & operating models
I reposition the data function: from operational reporting to strategic partnering. I design operating models, governance and single sources of truth aligned to the business agenda.
Data · Analytics · GenAI — LATAM & EMEA
Hi, I'm Julian. I take generative AI into production where it's hardest: regulated industries.
I'm Julian Grijalba, a Data, Analytics & Generative AI executive. With 20 years across pharma, CPG and consulting in LATAM and EMEA, I help organizations move from operational reporting to strategic partnering — and take generative and agentic AI into production, even in regulated environments.
20 years leading data and AI across 57+ countries in LATAM and EMEA.
Two decades building with data and AI at
Roche
Kimberly-Clark
Everis (NTT Data)
UT Austin — PGP GenAI
/ 01 — About
Behind the data, there are always people.
I grew up between spreadsheets and curiosity. Today I help LATAM organizations build data cultures that empower rather than intimidate — where AI amplifies the best of people.
I believe in warm technology: rigorous inside, human outside. I write, speak and mentor because knowledge grows when it's shared.
About me0
Years in data, analytics & AI
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Countries (EMEA & LATAM)
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People trained in data
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Regional team I lead
/ 02 — What I do
Three ways to work together.
From strategy to culture: I walk each step with closeness and a focus on results.
AI adoption (GenAI & agentic)
I take generative and agentic AI from pilot to production, even in regulated environments: multi-agent systems, RAG and responsible, measurable use cases.
Leadership, culture & data literacy
I grow data leaders and teams and scale data literacy — I've trained 300+ professionals across LATAM and EMEA — blending technical judgment with empathy and vision.
/ 03 — Ideas & writing
Thinking out loud about data, AI and people.
/ 04 — Talks & community
I love sharing stages and ideas.
These are the topics I speak on in keynotes, panels and workshops. Looking for a practical speaker on data, AI and leadership? Let's talk.
- 01GenAI & agentic AI in production
- 02From reporting to strategic partnering
- 03Data culture & data literacy at scale
- 04Competitive & market intelligence in pharma
The problem was never the data — it was the distance between the data and the decision.
— Julian Grijalba
/ 05 — What people say
What people who have worked with me say.
An extraordinary ally in building our data strategy across LATAM and Europe… exceptional at combining technical knowledge, bold ideas and strong project management. He goes from an idea in PowerPoint to a full regional execution.
— Nicolás Rodríguez Suárez · Data & Analytics Head, Arbex (ex‑Kimberly‑Clark)
Julián es un ejemplo de consultor, con alta orientación a cliente y resultados. Sus conocimientos técnicos los adquiere de manera natural y no se conforma con solamente hacer las cosas bien.
— Héctor A. León de los Rios · Líder, BBVA
Excelente compañero, siempre impulsando al equipo a pensar fuera de la caja. Muy buena capacidad de síntesis, lógica y liderazgo, además de dominar en profundidad su área. Muy recomendable.
— Gabriel Siler · Founder & Strategy Advisor, GSBK
Julián es una excelente persona con grandes cualidades humanas y profesionales. Sus conocimientos de inteligencia de negocios, su comunicación y su gestión de personas le hacen un consultor con gran proyección y aportación continua de valor.
— Fabian Jaimes · Founder, Fabear Holding Group
Julian est très dédié à son travail… il crée une ambiance harmonieuse, communique clairement et responsabilise chaque membre de l’équipe. Une expérience extrêmement enrichissante.
— Diego de Lichtervelde · Co-Founder, RoadCo
Verified recommendations on LinkedIn.
/ 06 — FAQ
Frequently asked questions
Who is Julian Grijalba?
Julian Grijalba is a data, analytics and Generative AI executive with 20 years of experience, based in Bogotá, Colombia. He is currently Head of Data Insights & Competitiveness for LATAM at Roche.
What is his area of expertise?
Taking generative and agentic AI into production in regulated environments, designing data operating models, and repositioning analytics from operational reporting to strategic business partnering.
What has he built with Generative AI?
At Roche he is deploying a multi-agent pharmaceutical-intelligence system with a RAG architecture, covering 8 countries and 121 regulatory and market sources.
What is here4data?
here4data is the data, analytics and AI consultancy founded by Julian Grijalba: AI strategy, custom ML models and production-ready data platforms. It is not a course or tutorial platform.
What is his educational background?
MSc in Artificial Intelligence (VIU), PGP in Generative AI for Business (UT Austin, 2025), MBA (UNIR), MSc in Business Intelligence (EAE) and BSc in Computer Science (Universidad de los Andes).
Is he available for talks or advisory?
He offers keynotes, panels and workshops on data, AI and leadership. Contact: [email protected].
How can I contact him?
Via LinkedIn (linkedin.com/in/juliangrijalba) or email [email protected].
Shall we chat about data, AI or your next event?
Write to me and I'll reply with warmth, no unnecessary jargon. I love getting to know projects, ideas and teams that want to decide better with their data.